Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence
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| Title | Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence |
| Publication Type | Journal Article |
| Year of Publication | 2023 |
| Authors | Zimmermann R, Mora D, Cirqueira D, Helfert M, Bezbradica M, Werth D, Weitzl WJonas, Riedl R, Auinger A |
| Journal | Journal of Research in Interactive Marketing |
| URL | https://www.emerald.com/insight/content/doi/10.1108/JRIM-09-2021-0237/full/html |
| DOI | 10.1108/JRIM-09-2021-0237 |
