Zohreh Pourzolfaghar is Assistant Professor at Business School, Nationational University of Ireland(NUIM). She is a members of Lero, the Science Foundation Ireland Research Centre for Software. Zohreh formerly has been Research Fellow at Innovation Value Institute (IVI) at NUIM. She is a senior research member of the Business Informatics Group. She is the theme lead in a project investigating the application of Enterprise Architecture in Smart Cities, funded by Science Foundation Ireland. She has been Principle Investigator for an Industry Fellowship Programme, funded by Science Foundation Ireland (SFI). Zohreh presented her work at international conferences and has published research in Journals and Conference Proceedings. Zohreh is also leading research within the Cost Action CA16222 (WISE-ACT), a European-wide network that explores the wider impacts of Autonomous and Connected Transport. She has been thematic lead in a successful European Marie Curie proposal, i.e. PERFORM. She is a member of the supervisory board of the EU project PERFORM, that focuses on Digital Retail. She has been awarded the SFI industry fellowship (2018) working with industry on topics related to Smart Cities and Building Information Management. She is the Co-PI for submitted European Marie Curie eDish proposal.